FEW STEPS TO INCREASING YOUR FANBASE.
Before I get into the nitty gritty details, I just want to caution you : while you’re out searching for new fans, don’t forget the ones you already have. These fans don’t need to be found, because they’re already following you!
Studies have proven that it is much harder to make a new client and get them to purchase something, than it is to get a client that already knows and trusts you to purchase from you over and over.
I always tell my clients that the best place to start marketing a new product (album, merch, etc.) is your newsletter. This is the only place where you can directly engage with your fans on your own terms. Not Facebook’s terms, and not Twitter’s terms. For this reason, your newsletter is perhaps your most powerful internet marketing tool.
10 Fail-Safe Ways to Increase/ Engage With Your Fan base
Here are 10 fail-safe ways to increase/engage with your fanbase. Many of these tips help you take full advantage of the crowds of people who already know and like you!
1. Get serious about your newsletter.
Use Fanbridge.com, ReverbNation.com, or MailChimp to send your newsletter at least once per month. Track the effectiveness of your emails by monitoring open and click rates.
2. Mine your inbox and outbox for names and addresses to add.
Ask all of your friends if it’s OK to add them to your list, otherwise your account may be labeled as spam.
3. Bring a clipboard to each and every live appearance. Invite people onto your mailing list with a raffle or giveaway from stage, and collect e-mail addresses. During your performance, hold the CD up on stage and then give it away: you’ve just inserted a full commercial into your set without feeling “salesy” and you’ve excited one of your fans by giving them a gift.
4. Include a special offer on your website’s home page with a free exclusive MP3 or video.
Use one of Noisetrade’s free download widgets, or the Reverbnation Fan Collector.
TIP: Make sure this download is not available anywhere. Not streaming on your Facebook page. Only on your website.
And of course it can also be available for purchase on your CD, but make sure that no one can get it anywhere else online. This will motivate people to sign up to your mailing list!
5. Follow 25 new people a week on Twitter. Engage with them!
6. Send out e-mails to your most engaged fans on Facebook and ask if you can have their e-mail addresses for your newsletter. This is a bit arduous but the results will pay off.
7. Do the same with Twitter.
8. Start a blog and start sharing photos and stories and thoughts. If you can't do these things then send your money to do it for you; hire one efficient person to do it for you. Take full advantage of Instagram! Don't be too busy not to have chance to build yourself.
9. Start a podcast or a vodcast and interview other artists with big followings. Ask them to share your podcast/song with their fans and followers.
It doesn’t have to be a big production. It can be a small, informal video at YouTube and this can mean a lot in the future and it the building of your fan base.
10. Ask your fans to review your music at CD Baby, iTunes, and Amazon and if they can't on these platforms still ask them to review it anyways.
Thanks for reading through. Leave comment and always visit. God bless.
Before I get into the nitty gritty details, I just want to caution you : while you’re out searching for new fans, don’t forget the ones you already have. These fans don’t need to be found, because they’re already following you!
Studies have proven that it is much harder to make a new client and get them to purchase something, than it is to get a client that already knows and trusts you to purchase from you over and over.
I always tell my clients that the best place to start marketing a new product (album, merch, etc.) is your newsletter. This is the only place where you can directly engage with your fans on your own terms. Not Facebook’s terms, and not Twitter’s terms. For this reason, your newsletter is perhaps your most powerful internet marketing tool.
10 Fail-Safe Ways to Increase/ Engage With Your Fan base
Here are 10 fail-safe ways to increase/engage with your fanbase. Many of these tips help you take full advantage of the crowds of people who already know and like you!
1. Get serious about your newsletter.
Use Fanbridge.com, ReverbNation.com, or MailChimp to send your newsletter at least once per month. Track the effectiveness of your emails by monitoring open and click rates.
2. Mine your inbox and outbox for names and addresses to add.
Ask all of your friends if it’s OK to add them to your list, otherwise your account may be labeled as spam.
3. Bring a clipboard to each and every live appearance. Invite people onto your mailing list with a raffle or giveaway from stage, and collect e-mail addresses. During your performance, hold the CD up on stage and then give it away: you’ve just inserted a full commercial into your set without feeling “salesy” and you’ve excited one of your fans by giving them a gift.
4. Include a special offer on your website’s home page with a free exclusive MP3 or video.
Use one of Noisetrade’s free download widgets, or the Reverbnation Fan Collector.
TIP: Make sure this download is not available anywhere. Not streaming on your Facebook page. Only on your website.
And of course it can also be available for purchase on your CD, but make sure that no one can get it anywhere else online. This will motivate people to sign up to your mailing list!
5. Follow 25 new people a week on Twitter. Engage with them!
6. Send out e-mails to your most engaged fans on Facebook and ask if you can have their e-mail addresses for your newsletter. This is a bit arduous but the results will pay off.
7. Do the same with Twitter.
8. Start a blog and start sharing photos and stories and thoughts. If you can't do these things then send your money to do it for you; hire one efficient person to do it for you. Take full advantage of Instagram! Don't be too busy not to have chance to build yourself.
9. Start a podcast or a vodcast and interview other artists with big followings. Ask them to share your podcast/song with their fans and followers.
It doesn’t have to be a big production. It can be a small, informal video at YouTube and this can mean a lot in the future and it the building of your fan base.
10. Ask your fans to review your music at CD Baby, iTunes, and Amazon and if they can't on these platforms still ask them to review it anyways.
Thanks for reading through. Leave comment and always visit. God bless.
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